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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Little known facts from the history of cigarettes CigsSpot HISTORY LESSONS: The Marlboro Man First Versions: Marlboro The Real Marlboro Man The Atlantic Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society

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